Lytro is a new icon for the next-era of photography. Visually defined by its striking figure, the innovative ‘extruded lens’ form, houses Lytro’s radical light field sensor technology – technology that allows you to focus after the photo is taken. The result of years of research & theory shrunk down into a pocket-sized object that reframes what photography is. Coupled with Lytro’s exclusive form is a magically useable User Interface that capitalizes upon the touch interaction found in smartphones. The outcome is a marked advancement in Product Architecture and the perfect example of compact packing.