Williwear Men's Showroom

  •  
    As a pioneer of ‘hip hop’ clothing, designer Willi Smith rejected the stylish sheen of conventional fashion houses.  In response to his preferences, this garment district showroom is conceived as a collage of waterfront fragments, unified in monochrome gray to provide a neutral background for colorful clothing.  The entire space is a collage  of objects and materials found on the streets of Manhattan; including corrugated siding, chain link fences, fire hydrants, drain pipes, man hole covers, release valves, and construction rubble.  The extensive use of pipes, gratings and fences offers a convenient variety of opportunities for the display of clothing.