We created a visual multimedia exhibition addressing the concept of beauty. The exhibition investigates why people feel attracted to beauty, how they deal with it in daily life and what positive effects beauty can have.
With the aid of examples from the fields of graphic design, product design, architecture and city planning, we demonstrate that beautiful objects, buildings and strategies are not only more pleasing, but are actually more effective. We show that beautiful forms do not lack function, but rather, they are function themselves.
This immersive exhibition was shown at the MAK in Vienna in 2019 & is currently open at the Museum Angewandte Kunst in Frankfurt through 2020.
Agency / Studio: Sagmeister & Walsh, 2018 Creative Direction: Stefan Sagmeister, Jessica Walsh Production: Stefan Sagmeister, Jessica Walsh, Bika Sibila Rebek, Erica Grubman, Gosbinda Vizarretea, Elliot Lavi Lead Design: Daniel Brokstad
3D / Motion: David McLeod, Saad Moosajee Design: Shy Inbar, Matteo Giuseppe Pani, Chen Yu Exhibition: Kathrin Pokorny-Nagel, Elisabeth Wolfik S&W Production Design: Bika Siliba Redek, Gosbinda Vizarretea, Erica Grubman, Elliott Lavi Photography: Aslan Kudrnofsky, Georg Mayer, Sarah Hopp Typeface: Daniel Brokstad, Ondrej Jób