Now Planting is a pure plant food brand, with soups designed to live alongside fresh produce in grocery stores. The entirely plant-based ingredients, creative flavor pairings, and lack of preservatives are at the forefront of a modern food movement.
Through brand identity and language, packaging and a website, we developed a brand that feels like an invitation. Now Planting sparks curiosity, rather than telling people to eat their vegetables. It’s vegan food for people who aren’t necessarily vegan.
Plants are the hero here.