Instead of getting a bunch of celebrities together to shoot a music video about healing the world, The Boyms opted to design a set of politically correct, multicultural wooden block characters called Babel Blocks. Watch Moishe, Mary, Jose, and crew get into the same elevator and not start a beef.
What is truly unique about New York City? Not the museums, not the opera, not even Empire State Building. It's the people on city streets, a fascinating mix of races, religions, and cultures. Boym Partners celebrate the people of our city with Babel Blocks, a souvenir of New York's religious and cultural diversity.
- via @unbeige