KIA Art Car

  • Sagmeister & Walsh created an art car for KIA called "Light & Shadows" (yin & yang). The car and the surrounding environment was turned into a giant word search. Visitors to the show were asked to find hundreds of hidden yin & yang themed words. Yin words included "fearful, lazy, slut, shyster, hell, vomit" and yang included "joy, excitement, orgasm, optimism." 

  • To view the full case study click here​​​​​​​.

    VIDEO: Brady Fontenot