From its beginning as a wallpaper concept for the Prada Broadway Epicenter store, Trembled Blossoms grew into a global campaign encompassing fabric designs, handbags, a short animated film, special events, a runway show, ad campaign environments, and packaging. Originally conceived as an graphic novel played out across the length of the store -- with references as diverse as Liberty of London patterns, Art Nouveau, Aubrey Beardsley, and Hieronymus Bosch–the concept evolved when artist James Jean unveiled his spectacularly surreal drawing for the wall. His twisted vision coupled with impeccable drafting infused every aspect of the campaign.