In creating the hotel’s many unique design motifs, Surfacedesign created a sophisticated and lively destination in the desert, taking inspiration from the cultural history and natural setting of Palm Springs, ultimately creating a free-spirited and relaxed destination connected to its surroundings. Surfacedesign worked closely with the City of Palm Springs design review commission and planning staff to ensure that the project contributed to the planning objectives for the project.
For the entrance to the hotel, Surfacedesign collaborated with the ceramic artists Atelier Vierkant to create a landmark ceramic entrance feature. The V Hotel logo, graphically decomposed in different lines and grey tones, is painted in liquid clay and repeated throughout the wall. The composition of the totems and the layers of patterning creates a dynamic play of volumes and tones at the entrance to the hotel, welcoming visitors to a place of respite and play at the edge of the desert.