how do you revive
the most venerated
brand in design?
This elegant line of products and home
appliances was created to reinforce the
notion that taking a considered and
strategic approach to product design
within any brand portfolio should lead to
products that are recognizable to consumers
through their design ethos and not
simply through the application of a logo
onto the products. The “circle” element
which lights up to indicate usage on each
product is prominent and distinctive
while also serving a function and purpose
in the products usage by the consumer.
Pieces from the series were featured in
the Dieter Rams retrospective at the
London Design Museum (2010 - 2011)
in recognition of Rams’ influence with
today’s great designers.