• Nº 3
    how do you revive
    the most venerated
    brand in design?

    This elegant line of products and home
    appliances was created to reinforce the
    notion that taking a considered and
    strategic approach to product design
    within any brand portfolio should lead to
    products that are recognizable to consumers
    through their design ethos and not
    simply through the application of a logo
    onto the products. The “circle” element
    which lights up to indicate usage on each
    product is prominent and distinctive
    while also serving a function and purpose
    in the products usage by the consumer.
    Pieces from the series were featured in
    the Dieter Rams retrospective at the
    London Design Museum (2010 - 2011)
    in recognition of Rams’ influence with
    today’s great designers.