Arper, a young, vibrant furniture company from Treviso, Italy, had a specific goal: to reshape its identity, from a contract furnishings firm to a company with a worldwide audience and a growing presence in the industry. To elevate Arper's visibility and profile in the design world at large, we developed a strong, clear expression of an organization based in simplicity, clarity and humanism. The on-going project includes a brand magazine, brochures and print collateral, a new website and the design for an exhibition at the Salone Internazionale del Mobile 2011 in Milan. The result: a new platform for a design company that is both pragmatic and expressive, unifying its message and presence to design and architecture partners across the globe.