Project Projects designed the identity, signage, motion graphics, website, print materials and catalog for this exhibition by the Van Alen Institute. Showcasing over 70 international projects for urban public space, the exhibition design (a collaboration with architects WORKac) transformed an empty building at the end of Pier 40 on the Hudson River into a fun destination for the general public. Balloons were utilized as an inexpensive wayfinding system, intended to reference family activities as well as utopian inflatable architecture.
The show’s visual identity employs five distinct graphic vocabularies connected to the show’s five typologies of urban pleasure. These languages amalgamate to form the show’s overall graphic system, as implemented across all print and digital media applications.