BMW Book

  • This book about all the cultural activities of BMW contains four hidden wheels, comes with a remote control and really does drive around the room. Culture moves. All 1500 printed books feature a different, individual cover design: When displayed together they form a giant white/blue graphic reminiscent of the famous BMW headquarters building in Munich.  
  • To view the full case study click here​​​​​​​.

    CREATIVE DIRECTION: Stefan Sagmeister
    DESIGN: Karim Charlebois-Zariffa, Richard The, Joe Shouldice & Manuel Buerger