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When Levis asked us to design a poster for the 501, we just took a picture of their jeans–but not before deconstructing them down to the individual threads and buttons, and then reforming the pair and incorporating the sentence "This is a pair of Levis, sewed with the strongest thread", conveniently found on the inside pocket of the jeans.
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One pair of Levi 501s, deconstructed, and remade into the poster image / typography.
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To view the full case study click here.CREATIVE DIRECTION : Stefan SagmeisterDESIGN: Joe Shouldice & Richard ThePHOTOGRAPHY : Tom Schierlitz
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