Levis Posters

  • When Levis asked us to design a poster for the 501, we just took a picture of their jeans–but not before deconstructing them down to the individual threads and buttons, and then reforming the pair and incorporating the sentence "This is a pair of Levis, sewed with the strongest thread", conveniently found on the inside pocket of the jeans.
  • One pair of Levi 501s, deconstructed, and remade into the poster image / typography.
  • To view the full case study click here​​​​​​​.

    CREATIVE DIRECTION : Stefan Sagmeister
    DESIGN: Joe Shouldice & Richard The
    PHOTOGRAPHY : Tom Schierlitz