This student award poster depicts a designer creating an award-winning work out of paper coffee cups—running on pure caffeine as many design students do.
Working with a modest budget, we called in many favors of friends such as producer Philip Haemmerle and architecture firm Loading Dock 5. We needed a studio with 30ft ceilings and scaffolding to get photographer Zane White up high enough to shoot the picture (as it turned out Zane was afraid of heights). We had a wooden floor constructed and then arranged 2,500 filled coffee cups with many helpers.
CREATIVE DIRECTION: Stefan Sagmeister
DESIGN / ILLUSTRATION: Matthias Ernstberger
PHOTOGRAPHY: Zane White
PRODUCTION: Philipp Haemmerle