We displayed the maxim "Everybody always thinks they are right" in the Scottish cities of Glasgow, Aberdeen, Edinburgh, Inverness, Dundee, and Stirling. Commissioned by the Scottish government initiated Six Cities Design Festival, a total of six 33-foot (10-meter) white and angry monkeys were placed, in various positions, on eminent locations smack in the center of each of these cities.
CREATIVE DIRECTION: Stefan Sagmeister
DESIGN / TYPOGRAPHY: Stefan Sagmeister & Matthias Ernstberger
ILLUSTRATION: Monika Aichele
PRODUCTION: Joel Mangrum & Sportogo Inc
COORDINATION: Ailsa MacKenzie, Stephen Roe & Stuart Gurden