Scotland Monkeys

  • We displayed the maxim "Everybody always thinks they are right" in the Scottish cities of Glasgow, Aberdeen, Edinburgh, Inverness, Dundee, and Stirling. Commissioned by the Scottish government initiated Six Cities Design Festival, a total of six 33-foot (10-meter) white and angry monkeys were placed, in various positions, on eminent locations smack in the center of each of these cities. 
  • To view the full case study click here​​​​​​​.

    CREATIVE DIRECTION: Stefan Sagmeister
    DESIGN / TYPOGRAPHY: Stefan Sagmeister & Matthias Ernstberger
    ILLUSTRATION: Monika Aichele
    PRODUCTION: Joel Mangrum & Sportogo Inc
    COORDINATION: Ailsa MacKenzie, Stephen Roe & Stuart Gurden