Deitch Projects Banana Wall

  • At the opening of our exhibition at Deitch Projects in New York we featured a wall of 10,000 bananas. Green bananas created a pattern against a background of yellow bananas spelling out the sentiment: Self-confidence produces fine results.

    After a number of days the green bananas turned yellow too and the type disappeared. When the yellow background bananas turned brown, the type (and the self-confidence) appeared again, only to go away when all bananas turned brown.
  • To view the full case study click here​​​​​​​.

    CREATIVE DIRECTION: Stefan Sagmeister
    DESIGN: Richard The & Joe Shouldice