Obsessions Make My Life Worse and My Work Better

  • On September 13, 2008 Sagmeister Inc. began the installation of 250,000 Eurocents on Waagdragerhof Square in Amsterdam. Over the course of 8 days and with the help of more than 100 volunteers, the coins were sorted into 4 different shades, and carefully placed over this 300 sqm area, according to a master plan. The coin mural spelled out the sentence “Obsessions make my life worse and my work better.”​​​​​​​
  • To view the full case study click here​​​​​​​.

    CREATIVE DIRECTION: Stefan Sagmeister
    DESIGN: Richard The & Joe Shouldice
    PHOTOGRAPHY: Jens Rehr