Branch, based in San Francisco and Nairobi, has a mission to deliver world-class financial services to emerging markets. In Kenya and Tanzania where Branch operates, credit scores don’t exist and the outdated systems of traditional banks make it nearly impossible for an average person to get a loan. Branch saw an opportunity to change this by using data science to qualify applicants and offer them loans in a matter of minutes, right through their smartphone. We partnered with Branch to shape the company’s brand identity, and to design the app that brings those loans to the people who need them.

Published: September 08, 2016