Spring-Summer 2015 “100% Lost Cotton”

    • PROJECT FEATURED ON:
    • Fashion — 10/27/2016
    • PROJECT FEATURED ON:
    • The National Design Awards Gallery — 8/21/2017
  • 100% Lost Cotton
    written by  Spike Jonze + Jonah Hill
    directed by  Spike Jonze
    starring  Bobby Cannavale, Dree Hemingway, Elle Fanning, John Cameron Mitchell
    with  Rashida Jones, Catherine Keener, Alia Shawkat, and Karlie Kloss 
    production  Bettina Chin, Natalie Farrey, John Finen, Laura Roumanos
    theatrical photography  Julia Cervantes
  • photography  Arno Frugier
    styling  Brian Molloy
    art direction  Su Barber
    casting  Angus Munro for Am Casting
    hair  Anthony Turner for bumble and bumble.
    makeup  Yadim for Maybelline New York
    nails  CND and Naomi Nails

Project By

Opening Ceremony
New York, New York, United States

About Project

For Spring/Summer 2015, Opening Ceremony made New York Fashion Week history with a hybrid “playsentation”—equal parts one-act play and fashion show. A meta dramedy set backstage at fashion week, “100% Lost Cotton” was directed by Spike Jonze and written by Jonze and Jonah Hill. Pieces from the Spring/Summer 2015 women’s collection were incorporated as costumes. Echoing the play’s theme of innocence, the collection drew from Opening Ceremony co-founders Carol Lim and Humberto Leon’s youths in suburban Los Angeles. Woven and embossed jacquards mimicked the surreal topography of pools, while patterns were modeled after ASCII code. Staged at the iconic Metropolitan Opera House, “100% Lost Cotton” featured performances from Elle Fanning, Rashida Jones, Bobby Cannavale, John Cameron Mitchell, Catherine Keener, and Karlie Kloss.
Published: May 05, 2016
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