Miu Miu's first fragrance embodies the depth and variety of the Miu Miu woman. To celebrate its launch we created a pop-up Miu Miu Club in the Palais d'Iéna, including graphics, signage, and video content within our Powder Room space, in concert with an OMA- designed runway space for the Resort '16 collection.
The Powder Room evoked a ladies salon, inviting visitors to enter through two mirrored corridors wrapped in images from the campaign. A ring of projection screens displayed moving images, while vanities, mirrors, banquets, and poufs provided space for guests to congregate.
We echoed the design of the fragrance bottle and campaign images with white and blue floors and furniture set off by gold accents. Each vanity held fragrance bottles, providing the opportunity to test the perfume within the space.