Office US, Identity System - Book

  • Office US
    Identity system, Exhibition Design, Publication Design
  • OfficeUS was the United States’ Pavilion at the 14th International Architecture Exhibition in Venice, Italy. The identity for the U.S. Pavilion carefully calibrates the ubiquitous, workaday fonts Times New Roman and Arial in the OfficeUSwordmark and uses these typefaces as an extended system of templates for the environmental graphics in the exhibition’s temporary, working architecture office. The design program includes a series of four publications—Agenda, Atlas, Manual, and New World— which feature a wide range of original content that reveal patterns and trends of U.S. export architecture.

    http://www.wired.com/2014/06/how-to-design-a-killer-logo-with-just-arial-and-times-new-roman/