443 Greenwich, Identity System

  • 443 Greenwich
    Identity system

  • The identity for 443 Greenwich is rooted in the building's central courtyard. This iconic feature of the historic 1883 Tribeca structure forms the center of the geometric mark. Natasha Jen and her team produced a memorable take away for prospective buyers that includes a custom made box to hold a brochure and floor plans - that all fits into an exclusive bag. The 443 Greenwich website is responsive site that showcases the project's stunning visuals and an interactive availability page allows viewers to physically locate where residences are in the building. Pentagram also designed many components of the sales gallery including signage, light boxes and a series of exhibition style vitrines that tell the story of the building's architect, its renovation and its future.