New Practices New York, Identity and Exhibition Design

  • New Practices New York
    Identity System
  • Natasha Jen and her team designed the identity system and exhibition for New Practices New York, a biennial competition that serves as New York City's preeminent platform to recognize and promote new and innovative architecture and design firms. The logo presents a convergence of three lines: two come together to form a directional arrow, while the addition of a third creates a corner or symbol of dimensional space. This year's New Practices New York competition has been organized around the theme "Action!," and the design for the exhibition extends the strong black line of the logo into graphics that run across the walls and floor of the gallery to activate the space. The New Practices New York 2014 exhibition design conveys the innovative spirit of the competition and creates an engaging and exciting environment for the featured works. The Center had a limited budget for the installation, so Jen and her designers had to find an inexpensive, easy-to-produce solution that was still impactful. The lines running throughout the space have been created using black vinyl tape affixed to the walls and floor. Drawings and photographs are mounted in simple IKEA black frames. The fabrication may be the most cost-effective we've ever produced for an exhibition: the total cost of the frames was $382 (for 46 frames); the total cost of the tape was $253 (for 35 rolls).