The Michael Graves Design Collection is an inspired mix of modern classics - from toaster and teakettles to desk sets and photo frames - designed to work with any décor. In addition to the over two-hundred original products that were introduced in 2013, Michael Graves Design Group created a new logo and packaging that transformed the brand from a mass-market discount retail offering to a mid-level department store brand. MGDG also designed, produced and placed dozens of social media ads highlighting both the Michael Graves Design brand as well as the JCPenney brand.