TARGET
The Michael Graves/Target partneship began in early 1998 when Target approached Michael Graves to design scaffolding for the millennium restoration of the Washington Monument. It was during that project that Target discovered the firm’s extensive experience with and interest in product design. This inspired Target to suggest a design partnership for its stores that now, ten years later, has been described as the defining moment in “the democratization of design” movement. For the past decade, working with Target, MGDG has brought to market over 1,800 consumer products in nearly every consumer product category in the store with the exception of apparel. For the initial Target lines, dynamic themes were used to create “product families,” an idea that began with Graves’ work for Alessi. The product designs frequently employ a similar look and color and a related design language. Inspirations for the collections come from Graves’ interest in all things cultural: architecture, design, fine art, music, and literature.
KITCHEN
Throughout the 15 years of the legendary Target/Graves partnership, the Michael Graves Design collection of kitchen related products remained at the heart of the rapidly growing collection encompassing multiple product categories across the store. Target and Michael Graves delivered more than 1000 completely original, beautiful, well-designed, ergonomically functional kitchen items ranging from signature teakettles to “the best ice cream scoop in the market.” Many of the designs are now considered highly collectible and have been exhibited in museums and galleries around the world.