Wild Turkey Visitor Center


  • Wild Turkey | Lawrenceburg, KY
    Visitor experience design

  • For the opening of the new Wild Turkey Visitor Center in Lawrenceburg, KY, TBA Global was asked to provide a comprehensive user experience that captured the unique cultural and historical essence of Wild Turkey Bourbon, while showcasing the new spirit of the brand expressed in the architecture. Perched above the Kentucky River, the visitor center offers tours, events, tastings and retail and is a must-see destination on the Kentucky Bourbon Trail.
     
    The project scope included signing and wayfinding, furniture, integrated video and interactive displays, as well as a sixty foot long historical timeline with curated stories, information, and artifacts. Visitors learn about Bourbon-making in Kentucky, the history of Wild Turkey (and legendary master distiller Jimmy Russell) and American culture from Prohibition to present day. 
     
    Credits: 
    Client: Gruppo Campari
    Experience Marketing Agency: TBA Global
    Environmental Designer: David Rockwell

     
    Fabrication: 
    Gary Musick Productions, Inc.
    Brand Imaging Group
    Art Digital Technologies
     
    Digital Content: pk pictures

    Architect: De Leon & Primmer Architecture Workshop