This book is a new guide through contemporary vienna. With seventeen chapters, the book covers architecture, design, fashion, art, restaurants, shop design, magazines, games, music, film, dance, performance. We sought to create a functional, usable book that would be easy for readers to navigate. However, we also wanted to balance that with a lively, playful approach that felt appropriate to the culture of “contemporary Vienna.” This juxtaposition is visible in areas such as the color-coded sections meeting the expressive colored confetti throughout and the diversity of imagery/illustration types and typographic play.
CREATIVE DIRECTION: Stefan Sagmeister
DESIGN: Philipp Hubert