National Geographic

  • During recent decades, the National Geographic Society has developed a wide range of products and licensed merchandise to help support their extensive research activities. A cohesive graphic identity system was developed, with a mark suggestive of the magazine's iconic yellow border as the centerpiece. Other elements of the program include a wordmark, an emphasis on dramatic photography, and the color yellow. Web-based guidelines allow filmmakers, designers, and other suppliers worldwide to download artwork and photography directly from the website.