LUNAR began working with HP over two decades ago to create a cohesive and modern brand expression that eventually elevated the company to the dominant position in the home PC market. HP entered the PC market in 1995 with the LUNAR designed Pavilion. Since then, LUNAR has designed nearly every desktop Pavilion and TouchSmart that HP has released. HP became number one in worldwide sales and the HP Home PC Division now generates over $6 billion in annual sales.

Published: April 16, 2014