Big Apple Circus
The Big Apple Circus is a small, one-ring circus in the traditional European style. It’s important that their graphic identity conveys a warm, friendly feeling, which was achieved both with the choice of subject matter and with its hand-cut forms. Since the show changes each year, the graphics also vary, but they retain a consistent visual language. A juggling baby elephant in the below poster actually inspired the circus to buy a baby elephant. The next year’s poster led to the puchase of a baby buffalo.
The symbol below turns the Big Apple into a circus apple with its stars taken from the decorative motif on the inside of the circus tent.