Museum of Modern Art
When The Museum of Modern Art underwent a major expansion in the early 1960s, a clean and straightforward typographic identity was established. It is still in use today.
A colorful graphic device was also developed at that time. It featured basic geometric forms—the square, the triangle, and the circle—in repeat patterns and was used on banners to announce the openings of new exhibitions and to make the entrance more visible from Fifth Avenue.
On the occasion of the Museum's 50th anniversary, a bold mark was designed using an artistic play on the numerals 5 and 0. The design was used extensively on print materials, banners, and signs.