IBM Smarter Planet

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Created: 04/11/14
Last Edited: 06/18/14
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Description
Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign. Inspired by IBM’s vision to help solve the world’s biggest problems, and influenced by Paul Rand’s original design vision for the company, Office developed dozens of bold, iconic illustrations to help tell a series of stories. The icons appeared in print, outdoor, and digital ads around the globe, and are featured in a Disney EPCOT attraction.
  •  photo: Dean Kaufman 
  • Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign. Inspired by IBM’s vision to help solve the world’s biggest problems, and influenced by Paul Rand’s original design vision for the company, Office developed dozens of bold, iconic illustrations to help tell a series of stories. The icons appeared in print, outdoor, and digital ads around the globe, and are featured in a Disney EPCOT attraction.
     

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