Disney Baby

  • For the Disney Baby Stores, we created a refined version of the identity to match the brand's elevated retail expression.
  • Office worked with The Walt Disney Company to develop a new Disney Baby brand. Based on insights from target audiences, and on core attributes of the Disney brand, Office articulated Disney Baby’s core attributes and developed the brand story, design strategy, visual identity, voice guidelines, digital design guidelines, website visual design, brand guidelines, and advertising campaign and activation.