Fewer than one third of San Francisco residents are prepared in any way for an earthquake. By delivering earthquake preparedness products and information over a six-month period through a simple-to-use, affordable subscription based website, SF Prep gradually engages residents and motivates them to reach ever-increasing levels of preparedness.
The SF Prep model combines:
1. Products residents NEED (such as food, water and a fire extinguisher)
2. The things they should DO (like make an emergency plan)
3. Items they may WANT when a disaster hits (such as favorite snacks or board games)