Our “To Have & To Hold” event was Etsy’s official entry into the competitive weddings market. Weddings were already a popular category on Etsy; however, we wanted to further illustrate that Etsy is the place where brides and grooms can find items that go beyond typical wedding fare.
The main pop-up showroom took place in Manhattan, but our international teams held similar events in Germany, Australia, and the UK. We designed event invites, signage, and bound look books in multiple languages to promote these events.
Additionally, we launched a microsite tailored to the Manhattan showroom, an Etsy Weddings Registry for members:
etsy.com/registry, and “Real Weddings,” a browse slice that showcases Etsy members’ weddings through photos and editoral content: etsy.com/blog/weddings/topics/real-weddings