Online payments are hard. They’re hard to build systems around, drive adoption of, and make effortless for end-users. Despite these inherent difficulties, we had to make payments work on Etsy.
Etsy Payments allowed us to do something that’s evaded us for eight years: control the full transaction experience in our marketplace.
For Etsy sellers, our payments platform had to be as good–or better–than the standard online payments experience, or they’d have no reason to switch. Introducing Etsy Payments as a new service required thoughtful education, and a smooth, trustworthy onboarding process. For buyers, we had to seamlessly integrate the new payments system into the checkout process to ensure them that Etsy is, and continues to be, a safe place to shop.
Adoption of Etsy Payments allowed us to add additional products and services to the platform. These include the buying, sending, and redemption of Etsy gift cards and the ability for sellers to purchase shipping postage on the site.