Levi's 501 Jeans Book

  • “This is a pair of Levi’s Jeans” is the definitive history of the Levi’s 501 Jean. The book lavishly illustrates 140 years of the 501 jeans, with over 300 pages of people, places, and political movements that turned a utilitarian garment into an icon. Project scope included all aspects of production; from concept and design to printing and delivery of 40,000 books."
     
    This piece is part of the permanent collection of the San Francisco Museum of Modern Art | SFMoMA.