Set Loose - album design

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Set loose, Joyce’s debut is a search for her own identity. Setting loose implies letting go of the restrictions and defying the rules one has created for oneself, whether they stem from society’s expectations or a need to survive in strong competition. In this trying time, Joyce channels her complex emotions into notes and rhythms that offer the audience a glimpse of her soul.

Client - @gingermusehk  @joycecheung
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Creative & Art Direction -
@studiowmw_sunny @kylielee 
Design - @kylielee 
Photography & Art Direction - @leungmo
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#studiowmw #design #graphicdesign #gingermuse #musiclab #artdirection
#branding #identity #typography #design #helvetica #cddesign #music