A VR ALBUM EXPERIENCE -
COMING TO YOU STRAIGHT FROM THE QUIETEST PLACE ON EARTH
2017 / Beatie Wolfe & Nokia Bell Labs
For the launch of Beatie Wolfe’s album, Raw Space, Design I/O developed a cutting-edge, modern take on the album concept by developing a seven-day live streaming VR experience for the record as it played from the Nokia Bell Labs anechoic chamber, one of the most sonically isolated spaces in the world. Raw Space reawakens the narrative and ritual of the album experience by bringing the music and lyrical stories to life through generative visuals, long-form 360° live streaming, and virtual reality.
The VR experience was driven by Design I/O’s custom software, which augmented a 360° video stream of the vinyl playing with generative 3D visuals that reacted to the music and lyrics of each track. As a preface to the streaming event, Design I/O customized the concept to work as a live performance at Bell Labs, inviting the viewers to look into the anechoic chamber through a virtual window projection and watch each song’s graphical world react to Beatie playing live.