Birsel + Seck
Birsel + Seck, led by award-winning product designers Ayse Birsel and Bibi Seck, is a humanistic design and innovation studio in New York City that partners with industry leaders such as GE, Hasbro, Herman Miller, Hewlett Packard, Johnson & Johnson, OfficeMax and Target.
Deconstruction:Reconstruction, developed by Ayse Birsel from her years of experience as a product designer, is Birsel + Seck's creative and innovation process. Known for short as De:Re, the process helps clients to break preconceptions; shift their point-of-view to see things from a different perspective; and create new value within existing constraints. Birsel + Seck uses De:Re to think differently to design products, create new brand names, strategize about the future, research and articulate new insights, define value of design for organizations, and lead workshops to deconstruct and reconstruct together.
Design the Life You Love™
Ayse Birsel is also the founder of Design the Life You™ workshops and methodology. The workshops use her proprietary design process and tools, Deconstruction:Reconstruction, to think about life creatively. It is based on the premise that our lives are our most important project. Using engaging, interactive exercises, participants break their preconceptions, shift perspectives and imagine new solutions.