Lela Rose created her signature collection in 1998. Her aesthetic adds whimsy to elegance through brilliant color and handcrafted details. In Fall 2006, the Lela Rose Wedding collection launched, shortly followed by shoe collaboration with Payless ShoeSource. Lela’s collections can be found in specialty and department stores, both nationwide and internationally. Having recently opened her flagship boutique in Dallas, Texas, the Lela Rose brand continues to grow, remaining true to Rose’s aesthetic vision.